There’s a collective silver lining to be found in COVID-19: health is now at the forefront of people’s minds.
“Consumers’ awareness of health is increasing – the COVID-19 situation made it more important,” said Chew Pei Gee, nutrition strategy and communications manager for Mondelēz International in AMEA, at the recent Food Industry Asia-organised event, FIA Dialogues.
With snacks a source of comfort food in these trying times, there is a key role for a snack-food giant like Mondelez to play in the pandemic. As Chew added, the food industry – Mondelez included – is responding in two ways: reformulation of...