How Lipton found its innovation rhythm

Brian Carruthers

Lipton Teas and Infusions sees market growth as closely linked to innovation and reinvention, but delivering that successfully requires an appreciation of the “rhythms” of the business.

“Market growth is very closely linked to innovation and reinvention,” according to Aparna Sundaresh, global chief marketing and digital officer at Lipton Teas and Infusions.

But, she told a MAD//Fest audience (London, July 2023), innovation is about far more than just putting a new product out into the market. “Innovation is a mindset,” declared Sundaresh – and marketers need to bring innovation to media, communications programmes and how teams are run just as much as to the product itself.

And those different elements need to be in some sort of sync – or what she referred to as “finding your...

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