Organisations have had to re-think their strategies during the last 18 months of the COVID-19 crisis. At the recent FUTR Asia 2021 summit, Umesh Phadke, president-director of L’Oréal Indonesia, shared how the beauty and cosmetics brand navigated the pandemic and helped channel partners grow at a time when salons and stores across the country were shut.
What happened during COVID-19
Phadke began his discourse by stating how the world has changed more rapidly in the last 18 months (since COVID-19 struck) than it did in the preceding five years.
He said: “The world was transforming, thanks to smartphones, internet,...