Hello Etsy - Achieving sustainability from small-scale digital commerce
Judie Lannon
Few marketers will be familiar with Etsy – an online community and marketplace for handmade goods. The company, founded five years ago in Brooklyn, is now a booming enterprise, doubling in size every year and forecast to exceed sales of $300m in 2011. But this is no ordinary business, illustrated by the company's recent Hello Etsy conference in Berlin, billed as "a summit on small business and sustainability".
Marketplace for artisan crafts
Etsy's revenue comes from its members, typically individual artisan crafters and small companies who pay a small...