Can world events and financial uncertainty change the way people perceive themselves and their surroundings? Can they affect the way consumers buy their daily produce and live their lives? As it turns out, they can.
Elysha Young, Mintel Trends manager for APAC, described the key trends to watch out for as consumers consciously or unknowingly change their consumption patterns and behaviours in response to a wide-ranging set of factors. She presented Mintel’s findings at the “2023 Global Consumer Trends South APAC” talk, which is also the title of Mintel’s report.
Young said it is vital for businesses to understand consumer...