ESOMAR's Asia Pacific 2014 Conference: Celebrating Asian creativity in market research
Manfred MareckResearch Marketing
ESOMAR's Asia Pacific 2014 Conference – "Celebrating Asian Creativity" – showcased a strong range of papers on the many new tools and techniques available to researchers, together with crucial consumer insights to help drive product development, brand positioning and advertising.
Browse all papers from ESOMAR Asia Pacific 2014
Mobile research: on the move in Asia
Some of the mobile market research carried out in Asia remains experimental, with many clients not yet embracing this channel with a full-blown budget shift – despite benefits such as...