ESOMAR WM3 2008
Laura James Media Editor, WARC OnlineManfred Mareck Managing Director, Research Marketing
Monday morning: mobile, the P&G view and outdoorManfred MareckMonday 2 June, 15:48
Budapest has become a popular destination with media and advertising folk. The MRG (UK Media Research Group) held one of its annual conferences here and, so far this year, it has hosted important meetings of the World Association of Newspapers and the Research Forum of FIPP, WAN’s magazine counterpart. But on to this year’s Worldwide Multi Media Measurement (WM3) Conference.
Mobile research...