Embracing online personalisation: Examples from Google, Microsoft and Facebook
Emily BarleyWarc
Personalisation provides an abundance of opportunities for brands to serve relevant information to consumers through a growing range of digital channels, as well as to create utility and improve the payback from their marketing communications.
Google, Microsoft and Facebook are among the major technology players currently innovating in this space, building new tools linked to gaming, mobile and television. Executives from each of these companies were on hand at IAB Engage, an event held in London in October 2013, to discuss their strategies and provide useful tips for...