Developments in ecommerce: Insights from Waitrose, Unilever and Amazon
Emily BarleyWarc
Understanding how consumers use websites across different devices is vital to formulating effective ecommerce strategies. In evidence of this, representatives from Waitrose, Unilever and Amazon explained how their retail tactics are developing while speaking at IAB Engage, a conference held by the Internet Advertising Bureau in London in October 2013.
Waitrose develops its online offering
Robin Phillips, director of ecommerce at Waitrose, spoke about how the grocery chain improved its online offering with the re-launch of its website. The company has a history of co-ownership with...