Constellation, the Baltimore-based business unit of Chicago-based Exelon Corp., provides energy products and services to approximately 2.5 million residential, public sector and business customers, including more than two-thirds of the Fortune 100.
And, admits Kristina Gregory, vp/marketing and brand strategy at Constellation, despite its massive presence, “You don’t really think about energy in your everyday lives.”
Her challenge: “How do I really make my message clear? It shouldn’t take a lot of money to break through, but it has to resonate; it has to be consistently measured.
“How do we integrate the...