Condé Nast's seven deadly sins (and seven golden rules) of magazine publishing
Joseph CliftWarc
If you look at the adspend data, print magazine media appears to be dying. In the UK alone, spend on the channel has dropped from over £1.8bn in 2006 to a forecast £621m this year.
But speaker after speaker at the PPA Festival, a magazine trade body event held in London in May 2016, were upbeat about the future of magazines. And none more so than Nicholas Coleridge, CEO of Condé Nast, the upmarket glossy magazine publisher.
He pointed out that, in circulation terms, the...