The importance of "location, location, location" is one of the oldest clichés in retail.
And it's a maxim that remains as true in the digital space as it does to finding the right street corner to situate a store. But just as important in the virtual world is communicating with today's consumers in ways that match up with their evolving habits.
For American Eagle Outfitters, a clothing and accessories retailer, finding the right location and way of interacting meant turning to chatbots on Facebook Messenger. "Our strategy ... is video, mobile [and] social first," Kristen D'Arcy, American Eagle's (AE) Head/Performance...