Cadillac "Dares Greatly" in repositioning

This event report outlines how Cadillac is using storytelling both to reposition its brand and guide the various agencies producing this work.

Cadillac "Dares Greatly" in repositioning

Geoffrey PrecourtWarc

"Imagine a place where the lights are always on. And no matter what time you get there, people are always celebrating. The sun might be setting or coming up. It doesn't matter, because where you are, things are always happening. You'll know you've arrived, because an undercurrent of excitement runs through this place – a sense that something big is about to happen at any moment. The air is electric. It crackles with intensity, pulling you and everything else forward.

"You are surrounded by people there to see you, and be...

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