Motorbikes and traffic jams may come to mind when one thinks of Indonesia but it is also home to the largest economy in Southeast Asia and is a powerful digital force.
As L’Oréal Indonesia president director Umesh Phadke pointed out during a discussion about e-commerce in the country: “Indonesia is a big digital powerhouse in the region, with five unicorns in the country."
Even before the digital acceleration sparked by the pandemic, the beauty giant had – from as far back as 2015 and 2016 – anticipated e-commerce to be the next big thing in the region.
"We knew that...