'Avatar' Producer: Crowdsourcing is the next font of creativity
Geoffrey PrecourtWarc
Crowdsourcing will feed the next flight of creativity, not just in advertising but in a variety of ways that people – and brands – use video to stay in touch.
And, according to Jon Landau, co-producer of "Titanic" and "Avatar" (and current producer of three "Avatar" sequels), social media – the platform for so much of that open-ended commentary, is changing the way that movies get in front of the public.
The new "long-term plan" is a sharp, cost-efficient change in direction, he explained to an audience...