In a world cluttered with the detritus of ‘next big thing’ brands that have been and gone, Apple has endured by constantly pushing the boundaries of what’s possible. Apple’s co-founder Steve Jobs and outgoing Chief Design Officer Jony Ive are two of the most celebrated figures in technology and design history. Apple’s most iconic products – from the Mac, to the iPhone, to the iPad or Apple Watch – are the choice of seemingly every creative game-changer or rule-breaker in the world.
The secret of Apple’s success? The best possible products and the best possible marketing combined to deliver maximum...