When it comes to depictions of older consumers, many advertisers are stuck in their ways.
That was the main insight from a survey by the American Association of Retired Persons (AARP), a non-profit organization focused on empowering consumers aged 50 and above, and an analysis of senior imagery conducted by Getty Images, a supplier of photos, video and music for business and consumer use.
“There are realities about aging that a lot of people maybe are not catching up to,” Barbara Shipley, senior vice president, brand integration at AARP, explained during an Advertising Research Foundation (ARF) “Shifting the Perception of...