- The US remains the company’s largest market, but Mars is finding growth opportunities in emerging economies as consumers move towards dedicated pet food, rather than feeding them table scraps.
- Mars is well positioned to take advantage of the cost-of-living crisis with a well-positioned set of affordable and premium products.
- The company acquired Canadian company Champion Petfoods in 2022, adding the fast-growing ACANA and ORIJEN premium brands to its offering.
- The coronavirus pandemic led to an increase in the global pet population, boosting demand for pet food – Mars is making efforts to educate new owners on the importance of good...
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