- Retailers must invest across platforms to offer seamless experiences; key platforms include physical stores, web and mobile, plus IoT and other emerging platforms.
- Consistency is important: customers expect price, service and inventory to be the same across all available retail channels.
- Retailers face challenges in areas such as tracking sales, managing inventory, overcoming organisational barriers and legacy technology, solving the last 'mile-delivery' issue and offering secure payment.
- Retailers in Western European and North America are more advanced in offering omnichannel retail than counterparts in Asia Pacific and Latin America, where secure payment capabilities and consumer expectations are...
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