Affordability, value, and the cost of living: Beyond price tags in consumer goods

This Euromonitor report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to unpack the nuances of “affordability and value” across product categories.
  • Apparel players must differentiate themselves by providing high quality and durability, and help consumers achieve affordability through resale and reuse options.
  • Beauty and personal care players need to focus on providing affordability and value through simplicity and multifunctionality, allowing consumers to save by buying fewer products while also projecting brand value in terms of quality, purpose, and transparency.
  • The shift in drinking occasions towards the home necessitates beverage companies to balance price, pack and channel mix whilst also reigniting experiential consumption through both physical and digital socialisation occasions.
  • Food companies need to go beyond discounts and price promotions and focus...

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