TomTom GO – The Democratization of Car Navigation
Brand Name: TomTom GO – The Democratization of Car NavigationAdvertiser: TomTomAgency: TBWA\NEBOKOPrize: Gold/Best Brand LaunchCategory: Automotive
SUMMARY
TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become...