Parodontax – Parodontax – In Your Sink (SILVER)
Client: GlaxoSmithklineBrand: ParodontaxCampaign: Parodontax – in the sinkCategory: Pharmaceutical & Healthcare
From dusty brand to growth comet: beating growth objectives by 250%. How do you change people's behaviours with limited funds? By powerfully confronting current beliefs to make your brand essential. This is what 'In Your Sink' did for Parodontax. On the back of this campaign Parodontax has become the fastest growing Oral Care brand in Europe with growth in the advertised markets of 99%. The gum care segment was underdeveloped in the overall toothpaste...