McFit GmbH: McFit vs. FC Bayern Munich
With over 100 locations and 800,000 members, McFit is one of the top 5 fitness studio chains in the world.
Nevertheless, McFit was often disregarded by the competition – especially in Germany and Austria – due to its discount concept.
McFit succeeded in garnering the largest number of members in the German/Austrian market with an affordable € 16.90 monthly rate. But in the area of revenue, McFit still fell short of the German/Austrian market leader Fitness First, which also happens to be the world's leading fitness studio chain.
The communications solution: A charity...