Daimler – The new smart fortwo
Campaign: The new smart fortwo – Launch CampaignClient: Daimler AGBrand: smartCategory: Automotive
SUMMARY
The smart fortwo was revolutionary at the time it was introduced, and remains a one of a kind: a car with only two seats (without being a roadster), with extremely low gas consumption, and packed in an unusual, appealing design at an affordable price.
In 2007, it was reaching the end of the product lifecycle, and was ripe for reinvention. The new model was released in March – accompanied by an integrated advertising campaign....