Bolia.com: No One Lives Like You
Campaign details
Brand: Bolia.comAgency: UncleGreyAdvertiser: Bolia.comCountry: Denmark
Selling Sofas in a Financial Meltdown
Bolia.com is a company that designs and sells modern furniture by leveraging a unique business concept to seamlessly integrate physical retail stores with an integrated e-commerce offering. The company was founded in the year 2000 and was built on an omni-channel approach to retailing.
When the financial crisis hit Scandinavia it had an immediate and dramatic effect on consumer consumption across a wide range of categories. Market conditions changed overnight and one of...