Babybel: Mini Babybel
Campaign details
Brand: BabybelAgency: Y&R ParisAdvertiser: BelCountry: France
Campaign Background & Summary
AWAKENING THE SLEEPING LITTLE CHEESE
For forty years, Mini Babybel had been a nice little cheese enjoyed by all. People knew the product, kids liked its fun red wax and appreciated its mild taste.
The brand was well established but, to remain competitive on a market as challenging as the snacking market, Mini Babybel needed to become cooler and more meaningful for both kids and mothers! That was no easy game.
Actually, for kids aged 8-12 yo, craving...