You love the web... but how much? Measuring the value of the internet
Emmanuel HuetBoston Consulting Group, FranceGabriela BarriosBoston Consulting Group, USA
Introduction and context for this research
It may sound strange to the so-called Digital Natives, but, yes, there used to be a world without the Internet. And while that world existed not that long ago—the first IP domain was registered in 1985—it is indeed already difficult for many consumers, especially in the developed world, to imagine living without the Internet.
A revolution in the dynamics of information exchange
The rise of the Internet has been...