When Every Second Counts. Looking into the Effects of a Fifteen Second Persistence Threshold on Audience Rating

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a per second basis.

When Every Second Counts: Looking into the Effects of a Fifteen Second Persistence Threshold on Audience Ratings

Lex van Meurs  Intomart bv, The Netherlands.

METER PERSISTENCE

In the continuous television audience survey in the Netherlands (Continu KijkOnderzoek orCKO)1all channel changes are registered on a per second basis. In order to avoid filling up the meter memory and overwriting behaviour recorded earlier the same day in households with a number of television sets and/or with a high level of channel switching, changes which last less than fourteen seconds are ignored. In general, a statement is...

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