Using Market Research to Enhance Corporate Innovation
Michael Cohen Applied Research & Consulting LLC United States
CASE ONE: THE IMPACT OF CULTURE ON BRAND IDENTITY AND APPEAL
In today's French media market, programs rather than channels drive viewing behavior, and channels are not perceived to be differentiated 'environments'. The client, a leading children's television channel based in the United States, was in the process of combining and integrating its children's programming with existing children's programming provided by a French child-oriented television channel. The overall goal of the partnership was the formation of an integrated programming block...