The way of insight beyond technique: Creating an insights culture to inspire transformation
Vivek Banerji, Takashi Takenoshita and Melissa DaglessInsight Dojo and Shionogi Limite
Introduction
Great insights always inspire - the serendipitous appearance of something elusive, the feeling of transcendence, and the euphoria that comes with clarity. It seems magical, even if the feeling is for a fleeting moment. But, often this is a rare occurrence, and this experience might not lead to action, let alone transformation. Our contention in this paper is that for perspective shifting insights to appear and inspire effective commercial action...