The Mind Of The Consumer Shopper
Creating a database to formalize and facilitate the acquisition and use of insights
Howard R. Moskowitz Moskowitz Jacobs Inc.Hollis Ashman The Understanding & Insight Group
The Shopping Experience vs. The Product Experience
During the past forty years the explosion of product-focused research by marketers has generated a large literature and a great many consumer insights. This type of information deals at once with issues such as the ...