The Convergence Revolution
Technology, communications, and entertainment are heading toward a major upheaval, and all roads are leading to the internet and mobile devices.
Brian Cruikshank Ipsos-Insight, United States.
Nilesh Modi Ipsos-Insight, United States.
THE CONVERGENCE REVOLUTION
In the 1990s new technologies were flourishing, venture capital was abundant, and 'tech hype' was everywhere. Many parts of the world were experiencing the Internet revolution as large populations began using the World Wide Web. The Internet had become mainstream with over half of the adult population in North America, and parts of Europe regularly accessed the Internet. In Western Europe...