The case of Russia. An emerging market for global brands and national politics

Alexey Levinson and Yuri Levada

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system.

The case of Russia. An emerging market for global brands and national politics

Yuri Levada and Alexey Levinson, VICOM, Russia

THE RUSSIAN MARKET: ECONOMICS UNSEPARABLE FROM POLITICS

The state is no longer omnipotent in Russia as it was during Soviet times. The major state power institutions collapsed even before the market-oriented reforms were initiated. Nor does the state control the development of the market as it is does, for example, in China today.

In the popular perception, however, politics still dominates the economy. Fluctuations in consumers' expectations1in 1991–1997 followed almost exactly the rise and...

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