Stop Writing Reports! Develop a Tool
Mary Lou TierneyFarm Design, Inc., United States
DEVELOPING TOOLS: A BETTER ENGINE FOR DECISION-MAKING
As qualitative researchers, we are in a unique position to tailor research output for use. That said, it is critical to remember that the end deliverable of a research effort is most often the beginning point for others – marketers, engineers, product designers, product managers and portfolio strategists. The output, then, from a research effort must seamlessly transfer into another's hands so they can do their job.
In the world of product development, handing an...