Social class and life style differences between modes of data collection
Niels SchillewaertInSites Consulting; and Vlerick Leuven Ghent Management School, Belgium
Annelies VerhaegheInSites Consulting, Belgium
Kristof De WulfXL Online Panels; and Vlerick Leuven Ghent Management School, Belgium
Bert WeijtersVlerick Leuven Ghent Management School, Belgium
INTRODUCTION
With an estimated share of 13% of market research spending, online research is still growing rapidly and the advantages have been well documented (e.g. ESOMAR, 2006; Taylor, 2000). On the other hand mail and telephone surveys have reached maturity as data collection methods (Cobanoglu, Warde and Moreo, 2001). Telephone surveys...