Right here ... right now ... – location specific mobile research
Andrew Till and Flavio SouzaJapan Market Intelligence (JMI)
Steve Meleadidas Japan
INTRODUCTION
Japan's advanced 3G mobile phone systems have provided market researchers with a new methodology for conducting surveys. Mobile phone based surveys (so called “m-Research”) have become a useful tool for researchers and their power in term of reach and speed of response has been demonstrated.
The mobile surveys conducted to date have tended to use monitors who have provided their mobile phone email as part of their contact information when signing up to...