Retailer Response to Environmental and Competitive Changes in the United States
Rachman, David J. Baruch College, School of Business City University of New York, United States; and Cesar M. Maloles III, California State University-Hayward School of Business and Economics, United States
TRADITIONAL DEFENSIVE STRATEGIES: AN OVERVIEW
The traditional stores in the U.S. have always had defenses against intruders. They tended to be grouped in one of the following four categories:
1. Open new locations and dominate the marketplace
For example, traditional stores have tended to locate outlets in shopping centers and malls. Many,...