Research methodologies in China: Past, present, and future
R. Susan EllisMelbourne Business School, Australia
Brian FineThe Online Research Unit (ORU), Australia
Daisy XuSynovate, China
CHINA IN A GLOBAL CONTEXT
“China is the big, looming dragon sitting on every chief executive's desk. Whether a company is thinking of accessing China's market, or its low-cost production base, or investing in China's fast developing economy, no company can afford not to think about China.” Christopher Wright, Austrade Senior Trade Commissioner for Shanghai, as quoted on Austrade's China homepage (2008)
The world has witnessed China, with the largest population...