Reality TV and the Growth of Ethnographic/Qualitative Research – Coincidence, or Context?
Insight Reframed as a New Paradigm of Individualism Not Aggregation
Neil McPheeNuance Research Ltd., United Kingdom
THE HISTORICAL RESEARCH AND MARKETING PERSPECTIVE
Speed in the early 1900s was defined by the typical speed of horses and pedestrians, hence the early shock amongst populations at the speeds of trains and automobiles: speed in the New Millennium is defined by such things as the Internet, Concorde, and fast food, etc. Research is no different and advertising, and media in general, along with research, is framed within current cultural contexts....