Reading Between The Lines
What else you can get out of quantative fragrance trials
Robert N. Cockcroft Quest International Fragrances
Introduction
Coming from a background of product market researchers into the world of fragrance houses some 15 years ago, one of the first things noticed was how massive many of the statistically significant product differences were in fragrance tests. In fragrance tests, significances of one in a thousand were by no means rare, and not always on the negative side of things!
The second issue that became apparent very quickly was that fragrances actually influence the...