Privacy laws, internet scams and other challenges affecting panel research – strategies to mitigate risk and build trust
David StarkTNS Canadian Facts, Canada and TNS' North America Privacy Officer
INTRODUCTION
Data protection and information security laws proliferating around the world have significant implications for panel research companies. Europe has some of the most stringent, comprehensive data protection laws in the world. The United States, meanwhile, has taken a different approach to privacy, preferring to implement sectoral-based laws at the federal level rather than a sweeping, national privacy law that would pre-empt state laws. Today, some 33 U.S....