Consumer Protection / Data Privacy
Privacy in Market Research Rights, Responsibilities and Remedies
Patrick E. MurphyUniversity of Notre Dame, United States.
INTRODUCTION
Two initial observations come to mind when thinking about the topic of privacy in Internet marketing. When our family was living in Ireland several years ago, one of the sayings that the Irish were fond of repeating was good walls make for good neighbors. Although this statement was more appropriate a century (or two) ago, it seems that this analogy can be applied to the Internet. For many, the walls of privacy that were associated with...