Peer Survey Method
A New Approach to Kids and Youth Behaviour, Environment and Market
Roberto PorcielloFocus Marketing s.r.l., Italy.
Angela CorteseProvince of Naples, Italy.
SOME TYPICALLY DISTORTED INFORMATION ABOUT RESEARCH INTO YOUNG PEOPLE AND TEENAGERS
As with other age groups, young people also show a widespread homogeneity when it comes to attitudes and behaviour. Despite their relative extraneousness from the world of work, their participation in collective experiences (such as that of school or university) and the momentary adherence to a collective aggregation creates the assumption of a common vision. Young people, therefore, traditionally represent a subject carrier...