Patent watching – an unconventional approach to product and service predictions
Alexei BogdanovSolnechie Produkty, Russian Federation
FOREWORD
To get maximum results, one needs to use unconventional methods. Everyone follows trends, millions are spent on focus groups, discussions and brainstorming. But if everyone does the same the result will then tend to be the same. Furthermore, trends and insight gazing are of reactive nature, whereas to be truly and systematically successful one has to be proactive. Is there a way to answer the question 'where is my industry going? What products will my consumers like in the future?' with maximum...