Panel 3.0 – next generation proprietary panels: embedded in clients' systems
Philip De WulfPsilogy, Belgium
Emmanuel VerhagenPsilogy and HU Brussels; Belgium.
Masoud Golshani-ShirazisVodafone Turkey.
PREFACE
With the advent of the internet we have seen a dramatic shift in research approaches leveraging the potential of a virtual environment. With penetration figures being high and still on the rise, the question of whether or not the response patterns of the internet user is different compared to the population has become irrelevant.
This paper addresses the relevance of in-house (or branded) panels and looks at ways to create these panels,...