Mint Innovations: A refreshing European and sensorial qualitative experience
Laure BoisierLb Qualitative Research, FranceSandra CorneauSymrise, France
Introduction
One of biggest challenges for flavour houses is to design the right flavour that translates the emotional engagement that consumers have to a specific product or brand. Optimising all product dimensions should reinforce the attractiveness and lead to products with high success on their market.
A cross country qualitative research – France, Germany and Russia - using a dual methodology (online insights community followed by sensory exploration workshops) allowed delving in the understanding of emotions and sensory experience elicited by...