Medical professionals are no relatives of Mr Spock

This paper addresses the need for an in-depth understanding of medical practitioners and the different profiles that can be detected among them.

Medical professionals are no relatives of Mr.Spock

The need and benefits of a diagnostic approach in pharmaceutical marketing

Madeline Janssens Censydiam N.V

Medical practitioners are no relatives of Mr. Spock. When I say that, I do not suggest that doctors are no relatives of Dr. Benjamin Spock, the illustrious pediatrician and author of the influential guide to Baby and Child Care; I am referring to Mr. Spock of Star Trek reputation.

You certainly remember Mr. Spock's no less ...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands