Introduction
AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.
Telling a story
Storytelling - the art of using words and actions to reveal elements of the story and encourage the listener's imagination - has become a central component in the market researcher's toolkit. Signs of its increased application in our industry are everywhere: An internet search for "using storytelling in research" yields thousands of helpful articles and tips for incorporating storytelling techniques into reports and presentations. Industry conferences...