Marketing Infallible Remedy
Understanding and satisfying consumer needs more successfully than the competitors
Martin Zalovich ORT University/Bank BostonTeresa Cometto ORT UniversitySudy Lever SA
Introduction: What is the Uruguayan Consumer Really Like?
Despite its small size and population and the fact that it is hemmed in by two giants, conspicuous because of its high level of education, large middle-class, and standard of living and security, what makes this country so distinctive as to have once been called...