Is It the Nation that Speaks or are We Listening to Geeks?
David Walker Marketing Science Centre, Research International, United Kingdom
Dale Smith Millward Brown, United Kingdom
Chris Stevens European Operations and Global Analytics, Lightspeed Research Ltd., United Kingdom
INTRODUCTION
“We know how it works in practice. The challenge is to make it work in theory”. Ronald Reagan1
Something is obviously right with online research. The market for 2004 is estimated to be worth around $1 billion, continuing a rapid growth trend. One of the key drivers for this growth has been the ability to...